At the METal meeting today, hosted by Ken Rutkowski. Stephen Meade introduced us to a great networking concept he called the Tornado Effect. Following is a brief overview of a simple but powerful concept.

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I had the great fortune of meeting Larry Benet, known as “the Connector” at Blog World, where he was the opening keynote. A few days later I heard Larry speak at Peak Potentials Training’s Master of Influence seminar. There, Larry shared some strategies which landed him a meeting with Larry King among many other high profile people of influence. I have summarized those strategies here.

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Linkedin.com has become the standard for online executive level networking. I have found that most networking events that I attend result in a flurry of Linkedin.com invitations afterwards. It is also being used a tool to do reconnaissance on you before meetings and business deals. Therefore, it is important that you have a strong presence there if you are in business. This guide will help make sure you take full advantage of your Linkedin.com profile.

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Generally, I insist that a business with a website also maintain a blog. In particular, a WordPress blog (see what Matt Cutts of Google has to say about it). Following are the reasons I believe a blog can be of spectacular benefit to your business.

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For many, the new year will be a time to launch new businesses. In this fast paced Web 2.0 digital world, we don’t have time to create big binder sized business plans before we get started. Instead, Guy Kawasaki offers a excellent method, in his book the The Art of the Start, to get your new business to market fast and furiously. Here is a summary, along with some specific action items you can take, and a link to a template you can use to get those new businesses launched in 2008.

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Every small business is faced with a host of legal challenges, from forming your business entity to defending yourself against lawsuits. Here I will present some of my favorite free or low cost resources to help you navigate the legal minefield.

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The day to day grind often leaves no time for strategic thinking. This is a habit you must correct in order to ensure long term success. Following are six keys that will help guide your strategic thinking.

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I had the fortune of attending a panel presentation at a TechBiz Connection meeting, with industry experts speaking on the topic of business planning and execution. As a busy tech entrepreneur, business planning admittedly stays at the bottom of the to do list. These experts give compelling reasons why this is a big mistake and they offer advice on how to successfully write executable plans. Following is a summary of the discussion.

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Partnerships are a great way to help boost the value proposition you can provide for your clients, especially when you are just starting out with tight cash flow and a small sales budget. Here is a method I have seen work many times.

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USA Today is about to get behind blogs/podcasts in a big way. Blogger & Podcaster magazine will be launching a guide (think TV Guide for blogs and podcasts) in partnership with USA Today which generates 10,400,000 unique visitors at USAToday.com. In addition, the Blogger & Podcaster Guide will be published in the print version of USA Today, reaching an additional 5,200,000 readers.

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